Still tracking page_view events and feeling left out? Add some of these events to make better use of Google Analytics' built-in capabilities.
For CPG/brand websites using Google Analytics 4 (GA4), view_item and select_content events are requirements.
view_item: For tracking views of specific products
select_content: For tracking when users interact with content related to products or campaigns
What else?
Don't forget these to get a better idea for what folks are up to along the way:
add_to_wishlist: Tracks when users add products to a wishlist or save them to a profile
share: Tracks when users share content or products on new media platforms, signaling engagement and promoting visibility
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