GA4 events for CPG/brand websites

Created by Todd Belcher, Modified on Sat, 13 Jul at 9:51 PM by Todd Belcher

Still tracking page_view events and feeling left out? Add some of these events to make better use of Google Analytics' built-in capabilities.

For CPG/brand websites using Google Analytics 4 (GA4), view_item and select_content events are requirements.

view_item: For tracking views of specific products
select_content: For tracking when users interact with content related to products or campaigns

What else?

Don't forget these to get a better idea for what folks are up to along the way:

add_to_wishlist: Tracks when users add products to a wishlist or save them to a profile
share: Tracks when users share content or products on new media platforms, signaling engagement and promoting visibility