SEO - Our approach to keyword research.

We take a holistic approach to keyword research that starts with our conversations with your team, continues through some business and competitive analysis, and then takes all information gathered into tools like Semrush to identify a broad list of relevant keywords based on your industry, products, and target audience.

We tailor our keyword research to match the specific language and search behavior of your target audience(s), and integrate your business goals into the keyword strategy to ensure alignment with your overall marketing objectives.

The metrics we consider include search volume, keyword difficulty, CPC, and competition, providing us a prioritized set of keywords that represent the best opportunities for traffic and conversions. We use multiple sources of traffic analysis data, including Semrush and Similarweb, to gain a clearer understanding of audience interests and behaviors on competitors' sites.

Last, but not least, we recommend ongoing monitoring. For partners, we continuously monitor keyword performance using both Semrush and Similarweb, enabling data-informed adjustments

Throughout the process we provide regular reports to ensure your teams are up-to-date on the progress and impact of our collaborative keyword research efforts.