Still tracking page_view events and feeling left out? Add these events to make better use of Google Analytics' built-in capabilities.
Healthcare sites don't have to stop collecting marketing data altogether. By collecting from the server-side and removing potential identifiers and PHI before data lands in GA4, we can still help maintain your sanity. Our recommendation is to start with login, search, view_item, and select_content events with attributes tailored toward your group or practice.
login: Tracks user logins, useful for tracking against portal OKRs
search: Monitors searches conducted within the platform, also useful for tracking against UX goals
view_item: For tracking views of detailed information pages about healthcare services or products -- these can be encoded to remove PHI
select_content: Tracks when a user has made a selection, such as choosing a doctor's profile or healthcare plan
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