Still tracking page_view events and feeling left out? Add these events to make better use of Google Analytics' built-in capabilities.
For B2B websites using Google Analytics 4 (GA4), generate_lead and login events are usually requirements.
generate_lead: Track when a user expresses interest in a service, such as filling out a contact form
login: Track user logins, essential for services offering customer/user portals
What else?
Don't forget these to get a better idea for what folks are up to along the way:
sign_up: Tracks new user registrations, useful for signup processes to access content/trials/etc.
view_promotion: Tracking when a promotion or offer is viewed, useful for various B2B service categories
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