GA4 events for media/publishing websites

Still tracking page_view events and feeling left out? Add these events to make better use of Google Analytics' built-in capabilities.

For publishers and media brands using Google Analytics 4 (GA4), view_content, engagement_time, sign_up, and purchase events are base requirements.

view_content: Track when a user expresses interest in a service, such as filling out a contact form
engagement_time: Track user logins, essential for services offering customer/user portals
sign_up: Track signups for newsletters and other digital periodicals
purchase: Track subscriptions and other purchases

What else?

Don't forget these to get a better idea for what folks are up to along the way:

scroll: Tracking the depth of content accessed can be useful in page orientation planning
video_start and video_complete: Interactions with video content should be tracked, if they aren't automatically covered!